Building Brand Gravity: Attracting People Into Your Orbit
G&S Communications
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Exploring Modern Journalism, AI, and Media Relations with Greg Galant
The media landscape is undergoing rapid and unprecedented transformations, driven significantly by the powerful influence of artificial intelligence, social media, and remote work. In an effort to understand modern journalism and predict its future trajectory, Greg Galant, CEO and Co-Founder of Muck Rack, joins host Steve Halsey to discuss Muck Rack’s latest research, The State of Journalism 2024. They delve into emerging trends shaping the media industry and examine how these developments propel the sector forward amidst challenging times for professionals. We dive deeper into: Balancing the use of generative AI and human intelligence to curate superior contentThe essential elements of the perfect media pitch and why each pitch should always be tailoredHow providing immediacy and accuracy has propelled X to dominate the journalism spaceThe inseparable link between journalists and PR professionals
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