Building Brand Gravity: Attracting People Into Your Orbit
G&S Communications
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Balancing Tradition and Technology in Agriculture Marketing
The advancements in digital marketing from just 5 or 6 years ago to now are staggering - even in industries that tend to be overlooked as purveyors of the space. Agriculture has had a complete makeover post-pandemic, and therefore so has the marketing around it. Rosalyn Moore is the Marketing Insights and Innovation Manager at Syngenta, a farming technology company on a mission to safely provide more food to more people across the globe. Rosalyn’s unconventional career journey - with beginnings in electrical engineering - saw her transition to psychology in undergrad, ultimately leading her to digital marketing. Having worked together over the years, host Kyle A.Turner invited Rosalyn for a conversation on the podcast. Listen in as Kyle and Rosalyn discuss:Misnomers and misunderstandings about technological advancement in agriculture todayThe ubiquity of digital marketing and what it looks like in agricultureThe importance of identifying your audience, and meeting them where they are across digital platformsHow recent evolutions in the ag industry are driving changes to the marketing around itThe power and potential of AI tools on the digital marketing landscape
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