Building Brand Gravity: Attracting People Into Your Orbit
G&S Communications
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Yes, We’re All Creative. Creativity as a Catalyst for Growth and Innovation
“I’m not creative.” “We don’t have time to be creative.” “This is not a creative profession.” These are all too common refrains. Yet they are also false. We are socialized to view “creativity” as the domain of artists or individuals in specific fields. In organizations, we tend to fixate on an outcome or solution at the expense of falling in love with the process itself – which includes intentionally cultivating a culture of creativity within our teams. We speak about “innovation” without understanding what it is or approaches to unlocking it. This week, host Anne Green speaks with Natalie Nixon, Creativity Strategist & CEO at Figure 8 Thinking. Rather than shying away from tensions around how creativity is perceived and practiced, Natalie both embraces and has made her life’s work trying to better understand and cultivate it in others. There’s an important balance to be struck between Wonder and Rigor (as she puts it) in both artistic endeavors and corporate environments, and this week’s conversation showcases how embracing both curiosity and discipline can unlock transformative breakthroughs. Join us as we discuss: How everyone is and can be creative across all types of work – and how to intentionally build your own creative capacity Why hybrid and flexible thinking is essential to today’s workplace and world Fresh ways to think about the concept and application of “innovation” Embracing both wonder and rigor to unlock the creative process Knowing the right questions to ask in the creative and innovation process
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