Building Brand Gravity: Attracting People Into Your Orbit
G&S Communications
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Leading with Impact: The Essential Role of Business Acumen in Communication
PR professionals are stepping up their game, transforming from mere communicators to strategic partners who drive business success by blending storytelling skills with essential business acumen. Today, we’re uncovering the secrets to mastering this game-changing skill set, crucial for communication leaders at every career stage—from entry-level roles to Chief Communications Officers (CCOs). In this episode, we’re excited to welcome Ron Culp and Matt Ragas, Ph.D., two esteemed faculty members in the College of Communication at DePaul University and proud members of the Page Society. They’ll share invaluable insights from their co-authored book, "Business Acumen for Strategic Communicators: The Workbook," which is designed to bridge the gap between communication and business strategy. We’ll also explore how entry-level, mid-level and senior professionals and CCOs can effectively integrate their communication strategies with business goals and tackle the challenges of today’s dynamic landscape. Join us as we discuss:The necessity for young PR professionals to develop business fluency to ensure their contributions drive organizational success.How mid-level professionals can transition from tactical outputs to a more strategic advisory role.For CCOs as seasoned professionals and business leaders to enhance their effectiveness by integrating business strategy with communication efforts.The importance of continuous learning and financial literacy for strategic communicators, along with a need to build strong relationships with finance and HR to become valued partners.
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