Building Brand Gravity: Attracting People Into Your Orbit
G&S Communications
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What Farmers Can Teach Everyone About AI
Farmers are adopting AI faster than they trust it, and that gap holds a lesson for every industry racing to keep up. Steve Halsey sits down with Greg Ehm, SVP of agriculture at MorganMyers, a G&S Agency, and Adam Gittins, president of HTS Ag and a farmer himself, to dig into fresh research on how farmers, ranchers, and retailers are actually using AI. The headline is a gap most industries will recognize. 84% say AI delivers value, but only about a quarter trust its recommendations for real decisions. Greg and Adam unpack why that gap is a sign of practical wisdom rather than resistance, how trust gets built through proof and transparency instead of hype, and why the smartest framing is human plus AI, not human versus AI. It’s a grounded look at adoption that turns out to hold lessons for healthcare, manufacturing, and any field where technology is moving faster than trust. In this episode: What new MorganMyers, a G&S Agency research reveals about how farmers, ranchers, and retailers are really using AIWhy usage and trust are moving at very different speeds, and why that gap signals practical wisdomHow proof, transparency, and human validation build trust faster than brand reputation or hypeWhy the future is human plus AI, and what every industry can learn from how adoption happens in agriculture
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