Building Brand Gravity: Attracting People Into Your Orbit
G&S Communications
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From C-Suite Leader to Board Room Influence
Communications leaders have spent decades earning a seat in the C-suite. The boardroom is a different room, with a much shorter list of seats and a much higher bar. Dr. Matt Ragas of DePaul University joins Steve Halsey for a first look at his new research on the senior communications leaders who have actually landed corporate board seats. Drawing on in-depth interviews with 20 executives whose collective experience spans more than 125 boards, the study maps what separates the leaders who want a seat from the ones who get one. Matt and Steve dig into what kind of P&L experience is most valuable, the reality that two thirds of board seats are spoken for before you ever apply, and why a board bio is a very different document than a CV. They also make the case that private, PE-backed, and nonprofit boards may be the most overlooked path of all. In this episode: Why financial and P&L experience keeps surfacing as the top limiting factor, and the routes leaders take to get itWhat a communications director contributes that the CCO down the hall and the outside agency don’t have access toHow interlocking board relationships, not board readiness programs, tend to produce real seatsWhat to do over the next 12 months if board service is the goal
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