Building Brand Gravity: Attracting People Into Your Orbit
G&S Communications
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How to Close the Business Confidence Gap
Doing the work is not enough anymore. Companies have to prove it, explain it, and make it visible, or it will not land with the people who matter. Steve Halsey sits down with Dr. Rochelle Ford, CEO of the Page Society, to dig into the latest Page and Harris Poll Confidence in Business Index. Rochelle breaks down why the confidence curve is breaking globally, how only 29 percent of consumers see both the action and the context they need to trust companies, and why the economic story has become the most important narrative battleground for 2026. They get into the generational divide on issues like mental health, the rise of generative AI as a primary information source, and what it takes to build a content foundation that AI engines will actually surface. The conversation closes with a four-step plan for communicators and a candid look at where the profession is heading in a moment of full transformation. In this episode:Why action and context together are the only way to rebuild confidence in businessHow search and generative AI are merging and what that means for getting your story foundWhy mental health and economic impact are now table stakes for reaching younger audiencesA four-step plan for owning your narrative, calibrating by generation, and modernizing your channel mix
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