Building Brand Gravity: Attracting People Into Your Orbit
G&S Communications
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Know Where You Stand and Stand There
In a crisis, facts sometimes win arguments. But trust wins you the benefit of the doubt, and the benefit of the doubt is what saves you when the story moves faster than the facts. Anne Green sits down with Bradley Akubuiro, partner at Bully Pulpit International and author of the new book Faster, Messier, Tougher: Crisis Communication Strategies in an Era of Populism, AI, and Distrust. Bradley unpacks why the operating environment for leaders has fundamentally changed, how to tell the difference between an issue and a true crisis, and why conviction pays while waffling costs everything. They get into the framework he uses to help clients decide when to lean in, when to stay quiet, and how to match engagement to the actual level of risk in front of them. Bradley and Anne discuss his counsel to leaders to “figure out where you stand and then actually stand there,” so corporate values mean something when they are put to the test. The conversation closes with three practical takeaways for leaders navigating a moment where speed beats polish and resilience is built long before the crisis arrives. In this episode: Why trust and truth are different currencies, and why trust matters more under pressureHow to grade risk and decide whether an issue is actually your story to ownThe case for consistency over volume when standing in your valuesWhy employees are either your greatest ambassadors or your most credible detractors
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