Building Brand Gravity: Attracting People Into Your Orbit
G&S Communications
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Chief: Balancing Brand and Inclusivity in Leadership
Communities are at the heart of success — building the right one can fuel your business, but when community is lacking, your organization will feel its absence. According to Lindsay Kaplan, Co-founder Chief, there are two wildly different types of communities: one made of brand advocates and followers, and another more formally official where individuals opt-in to participate. With the latter, an organization can soar, building an incredibly powerful brand. But communities aren’t always intuitive. Building them takes intentionality, inclusive leadership and active investment. Join us as we discuss:How to actively invest in inclusivity and belonging to avoid lip service, build relationships and champion diversityThe vital role of internal champions in driving DEI initiativesStaying true with a mission-driven focus for genuine impact and organic growth
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