Sales Reinvented
Paul Watts
Podcast
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According to Art Sobczak, cold-calling is dead. He has a better way: Smart-calling. A “smart” call is calling people that you know something about and you have customized, tailored, and personalized a message so it’s relevant to them. This leads to a better chance of engaging with them and moving them to a conversation. Smart-calling is still relevant. It sets… Play episode
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