Sales Reinvented
Paul Watts
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4 Ways to Differentiate Yourself on LinkedIn Via Bill McCormick
Is a compelling LinkedIn profile important? Somewhere between 50–70% of the buying journey is complete before a company is even contacted. Your reputation arrives before you do. People do independent research. One of the things they do is look at someone’s LinkedIn profile. A salesperson’s profile becomes their landing page. It allows them to connect with you and be drawn in to learn more. So how do you differentiate yourself? Bill McCormick shares 4 ways to differentiate yourself on LinkedIn in this episode of Sales Reinvented. Outline of This Episode [1:29] Is a compelling LinkedIn profile important? [2:40] What elements have the greatest impact on sales? [5:14] 4 ways to differentiate yourself on LinkedIn [8:07] The balance between professionalism and personality [9:27] How often should you update your LinkedIn profile? [11:09] Tools to build an impactful LinkedIn profile [12:40] Bill’s Top three LinkedIn dos and don’ts [15:12] The end goal of an impactful LinkedIn profile Resources & People Mentioned Selling from the Heart by Larry Levine Connect with Bill McCormick Connect on LinkedIn Follow on Twitter Connect With Paul Watts LinkedIn Twitter Subscribe to SALES REINVENTED Audio Production and Show notes by PODCAST FAST TRACK https://www.podcastfasttrack.com
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