Sales Reinvented
Paul Watts
Podcast
Episodes
Listen, download, subscribe
Master the Art and Science of Cold-Calling with Zoya Segelbacher
The “Science” of cold-calling encompasses the things that almost anyone could implement in a few minutes of training or by using a script. You use an opener, deliver a pitch, talk next steps, and close—all while keeping it short and sweet. Zoya believes that there are best practices that fall between the art and the science. They’re concrete things that you can implement, such as keeping the conversation focused on your prospect—not the product. The “Art” of cold-calling encompasses the things that are difficult to teach, such as tone, tact, confidence, and sales and business acumen. Those things dictate a salesperson’s ability to get a prospect to open up. The only way to improve and get better is to practice—which can be accelerated with a good coach. In this episode of Sales Reinvented, Zoya steps up into the coaching position to share how to master the art and science of cold-calling. Outline of This Episode [1:22] Is cold-calling still relevant? [3:11] The art and science of cold-calling [6:06] How Zoy prepares for cold-calling [8:38] Zoya’s simple yet effective opening line [11:23] Why Zoya is a fan of scripted guidelines [14:44] Indispensable tools for modern cold-calling [18:00] Zoya’s top cold-calling dos and don’ts [24:47] How Zoya handles objections on a cold call Resources & People Mentioned 6Sense Orum Power Dialer Practice cold calls with Hyperbound Connect with Zoya Segelbacher Connect with Zoya @ Uncapped Connect on LinkedIn Follow on Twitter Connect With Paul Watts LinkedIn Twitter Subscribe to SALES REINVENTED Audio Production and Show notes by PODCAST FAST TRACK https://www.podcastfasttrack.com
Sales Reinvented RSS Feed
