Sales Reinvented
Paul Watts
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The Referral Conversation with Joey Coleman
Referrals are when existing customers, friends, colleagues, or associates share that there’s someone you need to know that would value a relationship with you (and you’d find value from the relationship with them). They’re the best type of lead that salespeople can get. But there’s a right way—and a wrong way—to start the referral conversation. Joey Coleman shares what you should do in this episode of Sales Reinvented! Outline of This Episode [1:10] What are referrals? How do they help in sales? [1:45] Common mistakes for salespeople to avoid [3:07] How to leverage social media and online tools [4:16] Advice for salespeople exploring referral-based sales [6:23] How to measure the success of a referral program [11:16] How Joey approaches asking for referrals [14:31] A best practice most organizations miss [16:17] The role of technology in referral selling [17:42] Top three referral selling dos and don’ts [21:43] When a referral conversation goes terribly wrong Connect with Joey Coleman Connect on LinkedIn Connect With Paul Watts LinkedIn Twitter Subscribe to SALES REINVENTED Audio Production and Show notes by PODCAST FAST TRACK https://www.podcastfasttrack.com
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