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Innovating the Pizza Dining Experience: A Conversation with Mellow Mushroom's Technology Leader
In this episode of the Restaurant Technology Guys podcast, Jeremy Julian, Chief Revenue Officer for CBS Northstar, interviews Ahsan from Mellow Mushroom. They discuss the unique aspects of Mellow Mushroom, a casual dining brand based in Atlanta that offers a distinct spin on pizza. Jeremy shares his love for the brand, and they delve into topics around restaurant industry success, choosing technology partners, and competing both digitally and in-restaurant as they approach 2025. Ahsan shares his atypical journey from management consulting to his current role, highlighting his focus on customer and employee experience, the importance of technology and data, and the brand's response to digital transformation accelerated by COVID-19. The episode also explores Mellow Mushroom’s efforts in franchise development, menu innovation, maintaining a balance between in-dining and off-premise services, and creating a cohesive brand experience. 00:00 Mellow Mushroom 00:14 Introduction to the Episode 01:09 Guest Introduction and Background 01:45 Journey to Mellow Mushroom 03:54 Role and Responsibilities at Mellow Mushroom 04:46 Brand Evolution and Refresh 05:35 Core Values and Guest Experience 14:42 Digital Transformation and Challenges 21:01 The Goldilocks Zone of Pizza 21:23 Enhancing Off-Premise Experience 21:51 Profitability and Food Quality Challenges 23:21 Innovative Menu Offerings 23:59 Unique Flavor Profiles and LTOs 30:06 Local Favorites and Customization 32:32 Franchising Opportunities and Expansion 35:40 Conclusion and Final Thoughts
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