The Restaurant Technology Guys Podcast brought to you by Custom Business Solutions
Restaurant Technology Guys Podcast, sponsored by Custom Business Solutions
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From Drive-In to Digital: Transforming Sonic with Technology
In this episode of the Restaurant Technology Guides podcast, host Jeremy Julian speaks with Craig Miller and Cliff Hudson, two key figures behind Sonic's transformation into a digital-first, nationwide brand. They discuss their new book, 'Bricks and Clicks,' which details their journey of automating business practices right before COVID-19 and their successful implementation of a digital strategy. The conversation explores how they integrated technology to enhance customer experiences and improve operational efficiency, including the introduction of mobile ordering and digital payment systems. Their strategies not only bolstered sales but also turned technological innovations into significant business advantages. The episode also delves into change management, the importance of the partnership between business and tech, and the challenges and successes faced along the way. 00:00 Sonic 00:14 Introduction and Welcome 01:59 Meet Cliff Hudson: Sonic's Transformational Leader 03:34 Craig Miller's Journey to Sonic 04:22 The Evolution of Technology in Business 07:21 Sonic's Unique Drive-In Experience 11:00 The Impact of Credit Card Technology 13:50 The Tech Oval Vision 17:52 Building a Business Partnership 25:37 Implementing the Tech Oval 30:10 Craig's Arrival and Marketing Evolution 31:50 Building the Tech Backbone 34:59 Omnichannel Strategy and Franchisee Buy-In 36:38 Implementing Digital Touchpoints 42:53 Centralizing Marketing Efforts 49:29 Final Guest Experience and Company Sale 54:43 Reflections and Book Promotion
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