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Harnessing Technology and Marketing for Explosive Growth: The Hothead Burritos Story
In this episode of the Restaurant Technology Guys podcast, host Jeremy Julian interviews Peter Wiley, co-founder and marketing IT mastermind behind Hothead Burritos. They discuss the company's innovative use of technology and marketing strategies which have fueled their rapid growth. Peter shares insights on the importance of integrating marketing with IT, streamlining operations through digital ordering, and leveraging loyalty programs. The conversation also covers Hothead Burritos' unique offerings, including their variety of sauces, and their approach to catering and delivery. Listeners get a deep dive into how tech-savvy practices can lead to a more efficient and customer-focused restaurant experience. 00:00 Hot Head Burritos 01:13 Introduction and Guest Introduction 02:41 Hothead Burritos: Brand Overview 04:18 Expansion and Locations 05:18 Customer Experience and Menu Customization 09:32 Digital Integration and Online Ordering 13:23 Third-Party Delivery and Integration 17:36 Catering and Large Orders 18:46 Creating an Online Ordering Menu for Catering 20:03 Evaluating Menu Offerings for Online and Catering 21:26 The Importance of Loyalty Programs 22:24 Incentivizing Catering Orders 27:19 Converting Customers Across Channels 30:35 Leveraging AI and Data Analytics 32:33 Popular Menu Items and Personal Favorites 34:39 Staying Engaged with Hothead Burritos
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