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Bobby's Burgers: The Innovation Behind the Unbeatable Burger Experience
In this episode of the Restaurant Technology Guides podcast, host Jeremy Julian welcomes Anne Pritt, Chief Marketing Officer for Bobby’s Burgers by Bobby Flay. Jeremy and Anne discuss the collaboration with celebrity chef Bobby Flay, focusing on how Bobby's travels inspire seasonal and craveable menu items including burgers, fries, and shakes. Anne shares her extensive background in marketing with brands like Tim Horton's and Sbarro, and explains the philosophy behind Bobby’s innovations and limited-time offerings, including the use of high-quality ingredients like certified Angus beef. They also discuss the tech stack used to ensure consistent product quality and the strategic growth plan for expanding Bobby’s Burgers through traditional and non-traditional franchises. Listeners are encouraged to learn more about Bobby's Burgers and potential franchise opportunities. 00:00 Bobby's Burgers 00:54 Introduction and Warm Welcome 01:22 Meet Anne Pritz: Chief Marketing Officer of Bobby's Burgers 01:36 Anne's Professional Journey 02:53 Who is Bobby Flay? 03:48 The Unbeatable Burger Experience 04:58 Personal Stories and Bobby Flay's Approachability 07:24 Bobby's Burgers: The Fast Casual Concept 10:07 Menu Innovation and Limited Time Offerings 14:16 Marketing Strategies for New Products 18:39 Latest Menu Innovations: Greek Town Burger and Blueberry Cheesecake Milkshake 26:25 Franchising Opportunities and Expansion Plans 33:03 Conclusion and Final Thoughts
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