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Empowering Restaurant Success: Laura Wilber on Dinova's Business Dining Strategy
In this episode, Jeremy interviews Laura Wilber of Dinova. Laura explains her role in connecting 560 global companies and the US Department of Defense with a network of 25,000 restaurants that cater to business travelers. She highlights the value of having a business dining strategy, especially when consumer confidence and traffic are trending down. Dinova helps restaurants attract business diners, who often spend more when using company-issued credit cards. Laura also discusses the program's inclusivity, extending benefits to quick serve restaurants and high-end dining alike. She shares how restaurant operators can join Dinova's network to increase their visibility and sales. The episode underscores the important role Dinova plays in driving restaurant success. 00:00 Introduction and Guest Introduction 00:08 Laura Wilbur's Background and Role 00:53 Dinova's Services and Impact 01:42 Sponsorship and Event Details 02:04 Business Dining Strategy Insights 03:30 Incentives for Business Travelers 05:16 Restaurant Operator Involvement 08:09 Conclusion and Final Thoughts
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