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Imperfect Action

Steph Taylor



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Do you really need to niche? (Target audience vs. Ideal client vs. Niche)

There's so much confusion around these three concepts: target audience, ideal client and niche. Sometimes, these are even used interchangeably—but they're really soooo different! In today's episode, I'm sharing some really clear definitions about each of these three terms and how you can better identify these in your business. - Why niching is not so much about *who* you work with but the solution you offer for the problem someone has. - Why your target audience is so much more than just the demographics of the people you work with. - How defining your ideal client avatar can help you to focus your content, messaging and your offers. - The benefits of niching to give your business more credibility and visibility. SHOW LINKS: - DM me “masterclass” on Instagram ( to access my free masterclass: 7 Secrets to Consistent Sales or visit - Episode #642: Choosing the right niche for your online business (+ 5 signs you might be in the wrong one). DM me “642” on Instagram ( for a direct link. - Get my Daily Biz Booster emails: - 5 Simple Tweaks to Boost Your Launch Profits: - Want me to spend a day working on your next launch? Book a VIP intensive: - Get The A-Z Podcast Launch Plan: - Get a 30-day free trial of Kajabi: Let's be Instagram friends:

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