Imperfect Action
Steph Taylor
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How testing a new offer led to 19 sales without a massive launch (with Christine Kirkland)
Christine is a certified pilates instructor who has a membership platform teaching online pilates. She's also a member of my new Conversion Campaigns membership. In today's episode, we talk about a new offer she successfully launched to her community, despite having no business or marketing background. - The benefits of creating a cash injection into your business outside of an existing monthly membership. - How Conversion Campaigns helps to clarify ideas for new offers *and* joins the dots from idea to action to results. - How using one-off campaigns to test new offers helps you to learn so much about your audience and business—with minimal time and effort. - Why selling your offers via email (instead of social media) can be much more effective. - The importance of being part of a like-minded community who understands the business journey. - How tweaking your existing programs can save a lot of time rather than trying to create something from scratch. You can connect with Christine on Instagram or via her website. SHOW LINKS: - To find out more about the Conversion Campaigns membership visit https://stephtaylor.co/conversion-campaigns - Get my Daily Biz Booster emails: https://stephtaylor.co/DBB - 5 Simple Tweaks to Boost Your Launch Profits: https://stephtaylor.co/tweaks - Want me to spend a day working on your next launch? Book a VIP intensive: https://stephtaylor.co/vip - Get The A-Z Podcast Launch Plan: https://stephtaylor.co/plp-ig - Get a 30-day free trial of Kajabi: https://stephtaylor.co/kajabi Let's be Instagram friends: https://instagram.com/stephtay...
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