Socialette: Online Marketing Podcast

Steph Taylor

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Forget features and benefits—THIS is what you need to talk about in a launch

8/16/2022 • 10 min

We're often taught that marketing is about selling the features and benefits, but launching a digital product takes a lot more than this. In today's episode, we dive into the strategy behind launching your product on a deeper level. In this episode we cover the following: - Looking beyond the 'features and benefits' mindset - The importance of educating your a… Play episode

The big mistake you're making while creating your digital product
How to ensure your business is intentionally inclusive with Annie Gichuru
5 tips for running your business and traveling at the same time
Q&A: Your questions about launching digital products answered
How to write a million dollar course sales page with Kate Toon
How to stay positive when your business is growing slower than you'd like
Q&A: Your questions about launching a podcast answered
5 ways to create cashflow in your business when everything feels so slow
The lowdown on web3 and why it's about to totally flip how we market our b…
Evergreen vs. Live launches: Which is best in your business?
Q&A: Your questions about audience growth answered (Part 2)
Q&A: Your questions about audience growth answered (Part 1)
7 things I've done this year to streamline my business
How to launch your online course (with Jono Petrohilos)
5 things that matter more than audience size in your next launch
Q&A: Your questions about building a profitable online business answered
Bonus episode from Italy: The reality of building a business, travel and f…
5 ways to make content creation less time-consuming
Celinne Da Costa on uncovering and embodying your brand story
If I were starting over with no audience, no products and no biz... This i…
9 things I did that helped grow my podcast to 1.5 million downloads
7 ways to create consistent income in your business (without launching a m…
Thinking of launching something? These are the best types of content to po…
How to ensure your online course, program or membership delivers the most …
Shelley Judge on how creating and launching a course at the same time help…
How I went from one online course to a 7-figure digital product-based busi…
Day 5: 5 days to clarity on your digital product idea
Day 4: 5 days to clarity on your digital product idea
Day 3: 5 days to clarity on your digital product idea
Day 2: 5 days to clarity on your digital product idea
Start here: 5 days to clarity on your digital product idea
5 things you can do during a slow period to set your business up for futur…
Kirsty Fanton on how to use customer research to write high-converting lau…
The expectations vs. reality of fast business growth (aka. The time I beca…
How my business has evolved in 500 episodes—and predictions for the future…
Monica Yates on how to create boundaries in your business to protect your …
Instagram doesn't light me up anymore—here's what I'm doing instead
What to do during launch stuff ups and tech glitches (like the time I call…
Tarzan Kay on how to make consistent sales with a small email list
Some of the biggest mistakes you can make with your launch (Book Extract)
Madison Dohnt on the energy behind a successful launch and how to launch l…
Michelle Pontvert on how launching digital products transformed her web de…
This is why you keep pushing your launches back—and how to stop doing it s…
How a live launch can remove the risk of a failed launch (Book extract)
I didn't record my signature course until the third round. This is why
Not sure what to launch next? Here's how to come up with ideas (and decide…
This is how templates hurt your launches
Launching: I launched a course before I recorded the first lesson. Here's …
The excuses that are holding you back from launching (Book extract)

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