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Imperfect Action

Steph Taylor



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Why launching is a repeatable process—not a one-time gig

Launching often looks like a celebration based on the Instagram hype, the "doors open!" countdown timer, and the various posts promoting audience buy-in. But a launch is not about opening doors—it's about the strategy *and* the lead-up. In this episode, I'm explaining the big shift that will set you up for launch success. - The importance of a reliable, rinse-and-repeat sales process for successful launching. - Why launching is an educational journey for your audience, packed full of value, regardless of whether they buy or not. - The benefit of launching before you create it and pivoting to the needs of your audience as needed. - Why capitalising on invaluable non-buyer feedback will help you to make your launch even better next time. SHOW LINKS: - DM me “magic” on Instagram ( to join the Launch Magic waitlist or visit - Get my Daily Biz Booster emails: - 5 Simple Tweaks to Boost Your Launch Profits: - Want me to spend a day working on your next launch? Book a VIP intensive: - Get The A-Z Podcast Launch Plan: - Get a 30-day free trial of Kajabi: Let's be Instagram friends:

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