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Imperfect Action

Steph Taylor



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What to do in the 90 days before your launch—without annoying your followers and subscribers

When I tell people a launch needs to be 90 days, they're usually shocked — surely you can't talk about your product for 90 days without really annoying your subscribers and followers?! But, there's so much more to a launch, well beyond what your product is actually about. In today's episode, I'm sharing more about what to do in the 90 days before opening doors to a launch. - The importance of crafting and validating your messaging and your offer rather than *guessing* what problem you solve and who you solve it for. - Why focusing on growing your audience—especially your email list—will help to build your audience with the *right* people for your offer. - Why educating and nurturing your audience makes up the bulk of your launch content. - The different types of "things" you need to get ready for your launch, such as your sales page, cart open emails, webinar etc. SHOW LINKS - DM me “magic” on Instagram ( to join the Launch Magic waitlist or visit - Get my Daily Biz Booster emails: - 5 Simple Tweaks to Boost Your Launch Profits: - Want me to spend a day working on your next launch? Book a VIP intensive: - Get The A-Z Podcast Launch Plan: - Get a 30-day free trial of Kajabi: Let's be Instagram friends:

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