Imperfect Action podcast show image

Imperfect Action

Steph Taylor



Listen, download, subscribe

7 mistakes to avoid when planning a launch

Launching can be an exciting time for any online business—there's lots to plan, build and create in the lead up to doors open. There's also a few common mistakes that I see often that can affect your sales on the other side. In today's episode, I'm sharing these mistakes and what to do instead. In this episode we chat about: - Why creating your offer before you've launched it can be a costly mistake. - The immense value of audience research when it comes to bridging the Magician's Gap for your ideal client. - Why building hype around your offer does *not* sell and what you need to do instead (no-one will ever be more excited about your offer than you are!). - Why evergreen offers are not the solution to consistent sales or "passive" income. - The underestimated value in launching repeatedly and using a 60-90 day sales process to bridge the gap between where your audience is now and where they need to be to be ready to buy. - The benefit of capitalising on a small audience to help improve your next launch. SHOW LINKS: - DM me “magic” on Instagram ( to join the Launch Magic waitlist or visit - Get my Daily Biz Booster emails: - 5 Simple Tweaks to Boost Your Launch Profits: - Want me to spend a day working on your next launch? Book a VIP intensive: - Get The A-Z Podcast Launch Plan: - Get a 30-day free trial of Kajabi: Let's be Instagram friends:

Imperfect Action RSS Feed

Share: TwitterFacebook

Powered by Plink Plink icon