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Imperfect Action

Steph Taylor



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Ask Steph: How can I create a valuable freebie that doesn't give away too much?

When creating a lead magnet, I see many business owners trying to give away as much value as possible. And while value can be important, it's usually *not* what will get them over the line. What's more important is figuring out what your ideal client needs to be ready to buy your offer. In today's episode, I'm answering a listener's question about creating a freebie that's valuable *and* meets their audience where they're at. - Why giving away value does *not* equal sales and conversions and what you can focus on instead. - The questions you can ask yourself (and your audience) about what they need to be ready to buy your offer. - How anticipating hesitations and objections and purposefully addressing them can help to shift your audience's mindsets about the problem, solution and transformation. SHOW LINKS: - Got a question you'd like me to answer on an upcoming episode? You can submit it at - DM me “magic” on Instagram ( to join the Launch Magic waitlist or visit - Get my Daily Biz Booster emails: - 5 Simple Tweaks to Boost Your Launch Profits: - Want me to spend a day working on your next launch? Book a VIP intensive: - Get The A-Z Podcast Launch Plan: - Get a 30-day free trial of Kajabi: Let's be Instagram friends:

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