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Socialette: Online Marketing Podcast

Steph Taylor

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Forget features and benefits—THIS is what you need to talk about in a launch

We're often taught that marketing is about selling the features and benefits, but launching a digital product takes a lot more than this. In today's episode, we dive into the strategy behind launching your product on a deeper level. In this episode we cover the following: - Looking beyond the 'features and benefits' mindset - The importance of educating your audience - The solution your container holds - Addressing the benefit:risk ratio - Squashing the transformation doubters... SHOW LINKS: - Get my Daily Biz Booster emails: https://stephtaylor.co/DBB - 5 Simple Tweaks to Boost Your Launch Profits: https://stephtaylor.co/tweaks - Want to join Launch Magic, sign up to my waitlist here: https://stephtaylor.co/magic - Want me to spend a day working on your next launch? Book a VIP intensive: https://stephtaylor.co/vip - Get The A-Z Podcast Launch Plan: https://stephtaylor.co/plp-ig - Get a 30-day free trial of Kajabi: https://stephtaylor.co/kajabi Let's be Instagram friends: https://instagram.com/stephtaylor.co

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