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Socialette: Online Marketing Podcast

Steph Taylor



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Q&A: Your questions about launching digital products answered

I'm often asked questions about Digital product creation and launching from my community, so in today's episode I delve into a series of questions around these topics that came out of my recent audience survey In this episode, I answer the following questions: 1. What are the most profitable and most popular digital products? (@ 02:44) 2. How do you figure out what to start with? What’s the best way to start?(@ 04:40) 3. How to know your idea is a good one? (@ 07:22) 4. How to build an audience and warm them up effectively before you pitch your offer? (@ 08:12) 5. How good does the product need to be to launch? How will I know if the product needs improvement or if the marketing needs improvement? (@ 10:55) 6. Should it be video and if so what setup? In recording videos for a course, what camera and lighting is needed? (@ 12:53) 7. Should I launch a micro offer before I have a full suite of offers? (@ 15:59) 8. How much money is needed to launch? (@ 17:24) 9. Why do I wait til the last minute to organize my launch even though I know I need a runway that’s longer than 4 weeks? (@ 19:35) 10. How do you decide between whether to create a course that's completely hands-off, vs a coaching element where you provide support and weekly calls etc? (@ 21:46) 11. How often to speak about it? (@ 25:04) 12. How often do you create new products, and stop selling old ones? (@ 26:52) 13. How can I stand out in a crowded marketplace? (@ 29:25) 14. Are there any free but legit platforms instead of Kajabi? (I'm thinking of Trello!) (@ 32:01) 15. What do you do for social proof in the beginning if you've never sold the course before? (@ 33:04) 16. How do you know if people will actually pay for your program or if there's already a ton of the same stuff out there and you won't be able to get traction? (@ 34:59) 17. How do you decide whether to just target your own country (I'm in Aust as well) or go international? (@ 36:06) 18. Can you pre-sell the course and build it as you go, once people have actually bought it? (@ 37:49) 19. Does it need to be a live product? (ie. attend meetings with me) Can it be a passive product? (ie. purchase tutorials etc online with little involvement from me) (@ 39:29) 20. How long does it take to launch? (@ 40:20) 21. Where to host my digital product? (@ 41:21) 22. How to write a sales page? (@ 42:05) 23. How to host a webinar? (@ 43:23) 24. What's the fastest way to build an audience and launch, can you launch without an audience? (@ 45:27) 25. How much of it can I outsource? (@ 46:48) SHOW LINKS: - Get my Daily Biz Booster emails: - 5 Simple Tweaks to Boost Your Launch Profits: - Want to join my waitlist for Launch Magic: - Want me to spend a day working on your next launch? Book a VIP intensive: - Get The A-Z Podcast Launch Plan: - Get a 30-day free trial of Kajabi: Let's be Instagram friends:

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