MarTech Podcast ™ // Marketing + Technology = Business Growth

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The Consultant's Secret Roadmap

Marketing leadership struggles to bridge analytical and creative capabilities. Kathryn Rathje, partner at McKinsey's Growth, Marketing & Sales Practice, specializes in data-driven marketing transformations for consumer brands. She outlines how organizations can integrate quantitative analytics with creative strategy to deliver personalized customer value. The discussion covers practical frameworks for combining left-brain data analysis with right-brain creative execution to drive sustainable growth. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

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  The #1 CEO and CMO Red Flag

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  Stop Chasing Shiny Objects and Do This Instead

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  Why CEO’s still don’t get modern marketing

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  What platform is best for a new creator?

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  What should marketers understand about Roblox as a serious platform?

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  Difference between being a CMO at private vs public company

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  Biggest MarTech Fail You've Ever Experienced?

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  To rebrand, or not to rebrand?

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  Three metrics that prove your content strategy is working

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  Biggest red flag that shows a company isn’t ready to start a video podcast

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  How do you get a company executive to say something quotable in their firs…

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  Advice you'd give to yourself before launching the B2B Growth podcast?

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  11 Must-Answer Questions to Build a B2B video

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  What's the biggest lie marketers tell themselves about their own data?

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  What is the coolest agent you’ve built for yourself?