MarTech Podcast ™ // Marketing + Technology = Business Growth

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Creative teams struggle with approval bottlenecks and manual handoffs. Christine Royston, CMO at Wrike, explains how AI-led orchestration streamlines creative collaboration for 20,000+ companies including Airbnb and NVIDIA. She details automated approval routing systems that eliminate confusion over roles and responsibilities, centralized workflow management that keeps all reviews and commentary in one platform, and intelligent task orchestration that automatically routes work to the right people with clear deadlines. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

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  Intent Data Is Dead. Alpha Signals Aren’t.

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  One signal that tells you a company is actually ready for AI agents

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  Marketers will be embarrassed they used to do manually

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  The most dangerous thing a marketer can automate without human oversight

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  The biggest misconception CMOs have about what AI agents can actually repl…

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  Shared Traits of CEO Heavyweights

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  The Agentic Evolution according to Salesforce’s CMO

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  One marketing principle that stays constant across multiple companies

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  The biggest mistake in building orchestration workflows

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  One workflow that completely eliminated a painful manual handoff

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  Using AI to build more creative workflows

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  The marketing tactic everyone's sleeping on right now

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  Pitch to a 25-year-old performance marketer to get them to test direct mail

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  One growth tactic that worked in 2015 that will still work in 2035

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  The most creative piece of direct mail