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How to start testing DOOH

Digital out-of-home advertising lacks programmatic targeting capabilities. Alex Weinberger is General Manager of DOOH at AdRoll, specializing in programmatic media and full-funnel advertising strategies. The discussion covers real-time bidding for screen selection, device exposure tracking within preset radiuses around digital screens, and attribution methods including foot traffic analysis and brand lift studies. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

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  You say you're data-driven but are you lying?

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  The most useful AI workflow

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  AI will erase this Martech category?

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  This will force a fast pivot

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  Marketing innovation in the AI era

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  Will DOOH have more media spend than static billboards?

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  Marketers' biggest misconception about billboards

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  The most overrated screen in advertising right now

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  Big prediction for the future of the digital out-of-home industry

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  From Billboards to Bottom-Funnel Results

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  One clear sign a podcast has real market fit

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  The biggest trap in “going video” for a business podcast

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  Don’t trust when a brand tells you their podcast is “working”

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  Guest swaps, SEO, or listener surveys?

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  The most common mistake in podcast titles