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The most overrated screen in advertising right now

Digital out-of-home advertising lacks proper attribution and targeting capabilities. Alex Weinberger is General Manager of Digital Out-of-Home at AdRoll, specializing in programmatic DOOH media buying and full-funnel campaign strategies. The discussion covers programmatic real-time bidding for screen selection across roadside billboards and place-based venues like gyms and restaurants, foot traffic attribution using device proximity measurement within preset radiuses, and omnichannel retargeting by connecting exposed devices to display and CTV campaigns. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

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  You say you're data-driven but are you lying?

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  The most useful AI workflow

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  AI will erase this Martech category?

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  This will force a fast pivot

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  Marketing innovation in the AI era

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  Will DOOH have more media spend than static billboards?

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  Marketers' biggest misconception about billboards

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  How to start testing DOOH

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  Big prediction for the future of the digital out-of-home industry

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  From Billboards to Bottom-Funnel Results

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  One clear sign a podcast has real market fit

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  The biggest trap in “going video” for a business podcast

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  Don’t trust when a brand tells you their podcast is “working”

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  Guest swaps, SEO, or listener surveys?

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  The most common mistake in podcast titles