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One signal that tells you a company is actually ready for AI agents

Most AI implementations fail because companies lack proper data foundations and context integration. Ariel Kelman, President and CMO at Salesforce, explains how their Agentforce platform addresses these fundamental challenges through trusted enterprise data connections. The conversation covers Salesforce's trust-first approach to AI agents, practical deployment strategies for marketing teams, and measurable results including $27 million in incremental pipeline from automated lead follow-up and 77% customer support case resolution rates. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

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  Intent Data Is Dead. Alpha Signals Aren’t.

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  Marketers will be embarrassed they used to do manually

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  The most dangerous thing a marketer can automate without human oversight

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  The biggest misconception CMOs have about what AI agents can actually repl…

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  Shared Traits of CEO Heavyweights

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  The Agentic Evolution according to Salesforce’s CMO

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  One marketing principle that stays constant across multiple companies

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  The biggest mistake in building orchestration workflows

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  Top 3 three tools in your marketing tech stack

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  One workflow that completely eliminated a painful manual handoff

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  Using AI to build more creative workflows

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  The marketing tactic everyone's sleeping on right now

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  Pitch to a 25-year-old performance marketer to get them to test direct mail

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  One growth tactic that worked in 2015 that will still work in 2035

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  The most creative piece of direct mail