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The Agentic Evolution according to Salesforce’s CMO

AI agents fail because companies lack proper data context and change management. Ariel Kelman is President and Chief Marketing Officer at Salesforce, leading their global marketing organization and AgentForce platform development. He discusses Salesforce's trust-first approach using their Data360 customer data platform to provide AI agents with complete customer context, implementing two-way email campaigns that allow interactive customer engagement, and deploying lead qualification agents that generated $27 million in incremental pipeline by processing 200,000 previously unworked leads. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

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  Intent Data Is Dead. Alpha Signals Aren’t.

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  One signal that tells you a company is actually ready for AI agents

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  Marketers will be embarrassed they used to do manually

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  The most dangerous thing a marketer can automate without human oversight

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  The biggest misconception CMOs have about what AI agents can actually repl…

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  Shared Traits of CEO Heavyweights

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  One marketing principle that stays constant across multiple companies

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  The biggest mistake in building orchestration workflows

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  Top 3 three tools in your marketing tech stack

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  One workflow that completely eliminated a painful manual handoff

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  Using AI to build more creative workflows

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  The marketing tactic everyone's sleeping on right now

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  Pitch to a 25-year-old performance marketer to get them to test direct mail

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  One growth tactic that worked in 2015 that will still work in 2035

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  The most creative piece of direct mail