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Using AI to build more creative workflows

Marketing teams struggle with AI workflow orchestration. Christine Royston, CMO at Wrike, explains how to move beyond task automation to strategic creative collaboration. She discusses building standardized workflows while preserving 15-20% capacity for reactive market opportunities, implementing approval routing systems that eliminate manual handoffs, and using AI for personalization without losing human judgment and brand oversight. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

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  Intent Data Is Dead. Alpha Signals Aren’t.

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  One signal that tells you a company is actually ready for AI agents

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  Marketers will be embarrassed they used to do manually

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  The most dangerous thing a marketer can automate without human oversight

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  The biggest misconception CMOs have about what AI agents can actually repl…

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  Shared Traits of CEO Heavyweights

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  The Agentic Evolution according to Salesforce’s CMO

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  One marketing principle that stays constant across multiple companies

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  The biggest mistake in building orchestration workflows

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  Top 3 three tools in your marketing tech stack

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  One workflow that completely eliminated a painful manual handoff

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  The marketing tactic everyone's sleeping on right now

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  Pitch to a 25-year-old performance marketer to get them to test direct mail

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  One growth tactic that worked in 2015 that will still work in 2035

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  The most creative piece of direct mail