MarTech Podcast ™ // Marketing + Technology = Business Growth

Listen, download, subscribe

Apple Podcasts

Spotify

Intent Data Is Dead. Alpha Signals Aren’t.

Traditional intent data fails to predict actual buying behavior. Nick Zeckets, Chief Fire Starter at Smoke Signals AI, explains how signal-based demand generation replaces outdated intent tracking methods. He outlines strategies for capturing alpha signals through AI-powered content engagement, building custom HubSpot workflows that activate on meaningful buyer interactions, and measuring pipeline generation instead of vanity metrics. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

• 

  One signal that tells you a company is actually ready for AI agents

• 

  Marketers will be embarrassed they used to do manually

• 

  The most dangerous thing a marketer can automate without human oversight

• 

  The biggest misconception CMOs have about what AI agents can actually repl…

• 

  Shared Traits of CEO Heavyweights

• 

  The Agentic Evolution according to Salesforce’s CMO

• 

  One marketing principle that stays constant across multiple companies

• 

  The biggest mistake in building orchestration workflows

• 

  Top 3 three tools in your marketing tech stack

• 

  One workflow that completely eliminated a painful manual handoff

• 

  Using AI to build more creative workflows

• 

  The marketing tactic everyone's sleeping on right now

• 

  Pitch to a 25-year-old performance marketer to get them to test direct mail

• 

  One growth tactic that worked in 2015 that will still work in 2035

• 

  The most creative piece of direct mail