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The most dangerous thing a marketer can automate without human oversight

AI agent implementations fail when companies lack proper data foundations and change management. Ariel Kelman, President and CMO at Salesforce, explains how his company achieved measurable results with AgentForce across customer service and marketing operations. The discussion covers Salesforce's trust-first approach to AI context, their $100 million cost savings from automated customer support, and the 20% increase in sales pipeline from website AI agents. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

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  Intent Data Is Dead. Alpha Signals Aren’t.

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  One signal that tells you a company is actually ready for AI agents

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  Marketers will be embarrassed they used to do manually

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  The biggest misconception CMOs have about what AI agents can actually repl…

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  Shared Traits of CEO Heavyweights

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  The Agentic Evolution according to Salesforce’s CMO

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  One marketing principle that stays constant across multiple companies

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  The biggest mistake in building orchestration workflows

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  Top 3 three tools in your marketing tech stack

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  One workflow that completely eliminated a painful manual handoff

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  Using AI to build more creative workflows

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  The marketing tactic everyone's sleeping on right now

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  Pitch to a 25-year-old performance marketer to get them to test direct mail

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  One growth tactic that worked in 2015 that will still work in 2035

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  The most creative piece of direct mail