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What should marketers understand about Roblox as a serious platform?

Roblox represents an untapped communication platform where virtual merchandise drives real emotional value. Danielle Pederson, CMO at Amaze, explains how her company bridges digital and physical brand experiences through avatar customization. She discusses launching Amaze Digital Fits on Roblox, creating avatar clothing that can be printed as matching physical products, and leveraging gaming platforms as social connection hubs for younger audiences. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

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  What platform is best for a new creator?

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  Difference between being a CMO at private vs public company

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  Biggest MarTech Fail You've Ever Experienced?

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  To rebrand, or not to rebrand?

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  Three metrics that prove your content strategy is working

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  Biggest red flag that shows a company isn’t ready to start a video podcast

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  How do you get a company executive to say something quotable in their firs…

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  Advice you'd give to yourself before launching the B2B Growth podcast?

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  11 Must-Answer Questions to Build a B2B video

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  What's the biggest lie marketers tell themselves about their own data?

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  What is the coolest agent you’ve built for yourself?

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  What is your automaton tech-stack?

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  The best data source to understand what is popular in B2B media

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  Why Marketers Should Treat AI Like a Frenemy

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  What will the marketing analytics tech-stack look like in 5 years?