MarTech Podcast ™ // Marketing + Technology = Business Growth

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Biggest MarTech Fail You've Ever Experienced?

MarTech platforms fail when brands can't bridge digital and physical experiences. Danielle Pederson, CMO at Amaze, explains how virtual merchandise creates real emotional connections with younger audiences. She discusses launching Amaze Digital Fits on Roblox to let users dress avatars and purchase matching physical products. The strategy treats gaming platforms as communication channels rather than just entertainment, recognizing how Gen Z builds community through digital-first interactions. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

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  What platform is best for a new creator?

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  What should marketers understand about Roblox as a serious platform?

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  Difference between being a CMO at private vs public company

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  To rebrand, or not to rebrand?

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  Three metrics that prove your content strategy is working

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  Biggest red flag that shows a company isn’t ready to start a video podcast

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  How do you get a company executive to say something quotable in their firs…

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  Advice you'd give to yourself before launching the B2B Growth podcast?

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  11 Must-Answer Questions to Build a B2B video

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  What's the biggest lie marketers tell themselves about their own data?

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  What is the coolest agent you’ve built for yourself?

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  What is your automaton tech-stack?

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  The best data source to understand what is popular in B2B media

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  Why Marketers Should Treat AI Like a Frenemy

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  What will the marketing analytics tech-stack look like in 5 years?