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11 Must-Answer Questions to Build a B2B video

B2B content creators struggle to measure real impact beyond vanity metrics. Benji Block, founder of Signature Series, shares his framework for building content that drives business results. He reveals his 11-question assessment for evaluating content effectiveness, explains how to optimize YouTube thumbnails through A/B testing, and outlines three core metrics that prove content strategy success: meaningful engagement through comments, high average view duration, and improved click-through rates. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

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  What platform is best for a new creator?

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  What should marketers understand about Roblox as a serious platform?

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  Difference between being a CMO at private vs public company

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  Biggest MarTech Fail You've Ever Experienced?

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  To rebrand, or not to rebrand?

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  Three metrics that prove your content strategy is working

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  Biggest red flag that shows a company isn’t ready to start a video podcast

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  How do you get a company executive to say something quotable in their firs…

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  Advice you'd give to yourself before launching the B2B Growth podcast?

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  What's the biggest lie marketers tell themselves about their own data?

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  What is the coolest agent you’ve built for yourself?

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  What is your automaton tech-stack?

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  The best data source to understand what is popular in B2B media

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  Why Marketers Should Treat AI Like a Frenemy

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  What will the marketing analytics tech-stack look like in 5 years?