MarTech Podcast ™ // Marketing + Technology = Business Growth

Listen, download, subscribe

Apple Podcasts

Spotify

What's the biggest lie marketers tell themselves about their own data?

Marketers rely too heavily on first-party data for AI strategy. Charlie Grinnell is Co-CEO of RightMetric, a strategic research firm specializing in external data intelligence for brands like Meta and Red Bull. His team built a video analyzer that maps frame-by-frame content against performance data to identify what keeps viewers engaged. The discussion covers automated networking agents and the critical importance of visual hooks in the first seconds of video content. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

• 

  What platform is best for a new creator?

• 

  What should marketers understand about Roblox as a serious platform?

• 

  Difference between being a CMO at private vs public company

• 

  Biggest MarTech Fail You've Ever Experienced?

• 

  To rebrand, or not to rebrand?

• 

  Three metrics that prove your content strategy is working

• 

  Biggest red flag that shows a company isn’t ready to start a video podcast

• 

  How do you get a company executive to say something quotable in their firs…

• 

  Advice you'd give to yourself before launching the B2B Growth podcast?

• 

  11 Must-Answer Questions to Build a B2B video

• 

  What is the coolest agent you’ve built for yourself?

• 

  What is your automaton tech-stack?

• 

  The best data source to understand what is popular in B2B media

• 

  Why Marketers Should Treat AI Like a Frenemy

• 

  What will the marketing analytics tech-stack look like in 5 years?