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Andy Abramson on AI, Context, and the Human Factor in Business Communications, Podcast
In a podcast recorded at ITEXPO / MSP EXPO, Doug Green, Publisher of Technology Reseller News, spoke with Andy Abramson, CEO & Founder of Comunicano, about the evolving role of AI in communications, media, and business decision-making. The discussion focused on why context, judgment, and human accountability matter more than ever as synthetic content and automated tools become commonplace. Abramson stressed that AI should be viewed as an assistive tool—not a replacement for human responsibility. While he actively uses multiple AI platforms to shape ideas and refine perspective, he cautioned against fully automating decision-making or content creation. “At the end of the day, you need IPO—not initial public offering, but insight, perspective, and opinion,” Abramson said. “AI can help you shape thinking, but the human still has to decide what’s true, relevant, and worth sharing.” For MSPs and channel partners, Abramson framed AI monetization as a maturity curve. Simply using AI to summarize metrics or reports, he noted, is entry-level capability. Real value comes when providers understand customer context and use AI to guide outcomes rather than just analyze data. That shift enables MSPs to move from commodity services to trusted-advisor roles rooted in relevance, narrative, and problem-solving. The conversation concluded with a look at Abramson’s work through Comunicano, including his high-engagement newsletter and multimedia storytelling approach. By blending original analysis, cultural references, and selective use of AI-generated visuals, Abramson aims to surface insights that traditional analyst reports often miss. His message to the audience was clear: embrace AI thoughtfully, stay grounded in human judgment, and focus on delivering meaning—not just information. Visit https://www.comunicano.com/
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