The Ecommerce Toolbox: Expert Perspectives
Ecommerce Experts, Noibu
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Navigating the future of AI discovery with Lauren Juster of Folio Society
Finding a market for a product with no direct competitors requires a unique approach to brand building. Lauren Juster, Marketing Director at Folio Society, explains how she brought commercial discipline to a legendary British publisher. She shares why human creativity remains central to their production and how the organization adapts to changing digital discovery.
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