The Ecommerce Toolbox: Expert Perspectives
Ecommerce Experts, Noibu
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How PopSockets balances marketplace mass appeal with niche D2C demand
How can a brand maintain its identity while scaling across nineteen different global marketplaces? This week, we’re bringing back an insightful episode where Rachael Jemetz, Director of Global Marketplaces at PopSockets, discusses the delicate balance between high-intent niche buyers and mass-market consumers. Rachael shares how PopSockets uses marketplace data to inform product design and why treating every channel as a unique ecosystem is necessary for global success.
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