The Ecommerce Toolbox: Expert Perspectives
Ecommerce Experts, Noibu
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Inside LiLi Tile’s push to connect data, decisions, and action
Most AI tools still stop at the recommendation. Mory Katan is building something different. He explains how WiseBird Systems’ Owl connects business context, customer data, website behavior, and execution, so teams can move from “here’s what you should do” to actually testing, deploying, and learning from the result. At LiLi Tile, Mory is putting that approach into practice across website optimization, CRO, CRM, inventory and warehouse operations.
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