The Ecommerce Toolbox: Expert Perspectives
Ecommerce Experts, Noibu
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How FortNine is rethinking search, service, and shopping with AI
There’s a dangerous trap many businesses are falling into - trying to bolster AI onto every process. Chief Product Officer Ramzi Rahbani proposes a different route, he explains why FortNine starts with the customer problem first, then uses AI where it can genuinely improve shopping, service, site optimization, and the ownership experience
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