The Ecommerce Toolbox: Expert Perspectives
Ecommerce Experts, Noibu
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Gen AI in retail | Why GEO is replacing SEO according to Euromonitor International
How does a global insights leader view the impact of generative artificial intelligence on the retail discovery experience? Michelle Evans, Global Lead at Euromonitor International, provides her perspective on why the current technology wave represents a more significant change for commerce than previous mobile or social eras. She explains why focusing on the discovery layer is a priority for brands as they adapt to a new digital environment.
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