The Ecommerce Toolbox: Expert Perspectives
Ecommerce Experts, Noibu
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How GNC used AI to improve product data, discovery, and ecommerce operations
AI adoption in ecommerce is moving on two fronts at once: customer discovery and internal operations. And so, Kailin Noivo sits down with Vivian Chang, an ecommerce and growth leader with experience across GNC, Clorox, Plated, and RetailMeNot, to explore how brands can improve their visibility in AI-driven discovery while also rethinking the workflows behind the scenes.
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