The Ecommerce Toolbox: Expert Perspectives
Ecommerce Experts, Noibu
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Applying a founder mindset to scale a heritage brand at Adrianna Papell
How does a 45-year heritage brand use generative creative to solve the visualization gap in high consideration fashion? This week, Slisha Kankariya, SVP of Ecommerce and Digital Marketing at Adrianna Papell, shares her approach to deploying automated imagery that maintains brand integrity. She explains why helping the customer make a better decision must always come before simple production cost savings.
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