The Ecommerce Toolbox: Expert Perspectives

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Turning store experiences into digital revenue: Lessons from Eataly

Lauren Lavey, former VP of Digital Strategy and Omnichannel at Eataly North America, shares how brands built on physical experiences can translate that into ecommerce. She explains why digital fundamentals like speed and navigation are non-negotiable, how gifting shaped Eataly’s D2C strategy, and how digital can extend customer relationships far beyond a store visit. The conversation explores the operational, experiential, and strategic layers required to build a true omnichannel business.

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  How PopSockets balances marketplace mass appeal with niche D2C demand

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  Navigating the non-linear appliance customer journey with Trail Appliances

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  How AI agents are running streetwear ecommerce workflows with Rob Varon

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  Moving beyond the dashboard to connected customer experiences

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  Faster feedback loops are replacing traditional A/B testing

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  Fulfillment strategy shaping ecommerce growth with Brian Tu

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  Lessons from Ribble Cycles on fixing bugs, improving speed, and optimizing…

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  Beyond the Bug: How Weyco Group uses Noibu to bridge the gap between Dev, …

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  How Noibu is preparing ecommerce for the agentic future

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  How B2B ecommerce fails when you ignore the field

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  From point solution to platform: How Tommy John uses Noibu across the enti…

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  AI is exposing the operational gaps retailers have ignored for years

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  Rob Smith on why AI is exposing retail’s biggest hidden problems

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  From bugs to business impact: Noibu’s shift toward unified commerce analyt…

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  Dave Gulas on why the right 3PL can make or break your ecommerce brand