The Ecommerce Toolbox: Expert Perspectives
Ecommerce Experts, Noibu
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Rob Smith on why AI is exposing retail’s biggest hidden problems
Kailin Noivo sits down with Rob Smith, SVP of Commerce at OSF Digital, to unpack how ecommerce has evolved from early web stores to mobile, social, and now AI-native discovery and why most brands are operationally unprepared for what’s coming next. Drawing on nearly two decades of experience, from launching complex ecommerce propositions across diverse industries to leading modern AI and personalization initiatives within the Salesforce ecosystem, Rob now helps brands maximize platform investments while preparing for the next wave of commerce innovation.
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